STP in Marketing: How to Stop Selling and Start Connecting (Like a Human)

Let’s get real for a second. When I first started in marketing, I thought success meant shouting my message louder than everyone else. I plastered ads everywhere, chased trends, and treated customers like numbers on a spreadsheet. Surprise—it felt hollow, and my results were… meh.Then I stumbled on STP (Segmentation, Targeting, Positioning). Not the boring textbook